Make every WhatsApp conversation count.
Build permission-based campaigns, personalise every message and follow delivery from one focused workspace your whole team can understand.
Audience, message, review and delivery insight in one campaign flow.
CAMPAIGNS AT SCALE
Reach hundreds or thousands without sending messages one by one.
Move through one focused campaign experience: name the campaign, choose an audience and template, review every variable, then send now or schedule the moment.
- Recipients
- 2,480
- Template
- Approved
- Channel
PERSONALISATION
Mass messaging without sounding like mass messaging.
Use the information you already know about a customer to make every template more useful. Names, orders, dates and account attributes arrive in the right place automatically.
Hello {{first_name}}, your order {{order_id}} is ready.first_name → Tayoorder_id → #4821Your order #4821 is ready. Tap below to arrange delivery.
View orderRICH MESSAGES
Give customers more context than a plain text blast.
Combine approved template copy with media and clear actions so the customer can understand the message and take the next step.
AUDIENCE MANAGEMENT
Reach the right people with permission and context.
Create lists, import contacts and maintain the attributes that make targeting useful. Convert helps teams treat WhatsApp consent as a clear customer expectation, not a buried checkbox.
Read the WhatsApp marketing guide →AUTOMATION
Make WhatsApp part of the customer journey.
Turn meaningful product and customer events into timely, relevant communication.
TRANSACTIONAL + API
Marketing when you want. Transactional when you need.
Let marketing teams run campaigns and developers trigger OTPs, order confirmations, payment notifications, booking updates and account alerts through the same customer messaging platform.
{
"channel": "whatsapp",
"to": "+234••••••••••",
"template": "order_update",
"variables": {
"first_name": "Tayo",
"order_id": "4821"
}
}202 Message accepted for delivery
DELIVERY ANALYTICS
See what happened to every message.
Move beyond sending from a phone. Follow campaign performance and open a recipient-level record when you need to understand an individual delivery.
BUILT WITH LOCAL CUSTOMER BEHAVIOUR IN MIND
Customers already talk to businesses on WhatsApp.
Across African markets, the useful advantage is familiarity: customers already ask questions, confirm orders and follow up with businesses in WhatsApp. Convert turns that familiar behaviour into structured, measurable communication, without limiting where your business can grow.
THE CONVERT PLATFORM
One customer.
Every channel.
Keep customer data, campaigns, product-triggered messages and delivery insight together. Convert gives every team one place to communicate across email, WhatsApp and SMS.
MORE WAYS TO REACH CUSTOMERS
The right channel for the message.
Start with one channel, then add another without rebuilding your audience or delivery workflow.
COMMON QUESTIONS
WhatsApp Marketing FAQ
Clear answers before your first send.
Read practical messaging guides →What is WhatsApp marketing?
WhatsApp marketing is permission-based customer communication through WhatsApp for launches, offers, useful updates, reminders, and relationship-building messages.
Can businesses send bulk WhatsApp messages?
Yes. Convert lets a business choose an audience and approved message template, personalise it, and manage a large WhatsApp campaign without messaging contacts one by one.
Can I personalise WhatsApp campaigns?
Yes. Template variables can use contact attributes such as a first name, order reference, appointment date, or account information.
Can Convert send WhatsApp OTP messages?
Yes. Developers can trigger time-sensitive authentication and transactional WhatsApp messages through Convert's messaging API.
Can I automate WhatsApp messages?
Yes. WhatsApp messages can be connected to customer and product events such as signup, payment, delivery, or inactivity.
Do I need WhatsApp Business?
A business sending structured campaigns or product-triggered messages should use an appropriate WhatsApp Business setup and follow WhatsApp's messaging policies.
Can I use WhatsApp templates?
Yes. Convert supports reusable WhatsApp message templates and variables for consistent, approved business communication.
Can developers send WhatsApp messages through an API?
Yes. Convert's API supports product-triggered WhatsApp communication alongside campaigns created by a marketing or operations team.
Can I track WhatsApp delivery?
Yes. Convert records recipient-level message states such as sent, delivered, read, and failed when those events are supplied by the channel.
What is the difference between WhatsApp marketing and WhatsApp API?
WhatsApp marketing focuses on audiences and campaigns. The API lets developers trigger messages from a product. Convert brings both workflows into one platform.
START WITH WHATSAPP
Meet your customers where they already are.
Build a permission-based audience, create a useful message and make every delivery measurable.