Make every WhatsApp conversation count.
Build permission-based campaigns, personalise every message and follow delivery from one focused workspace your whole team can understand.
Trusted by teams building across Africa
[ WhatsApp, simplified ]
Turn opt-ins into useful conversations.
Build WhatsApp campaigns around approved audiences, rich content and a clear action customers can take inside the chat.
ONE API · EVERY CHANNEL
Write the code.See the conversation.
Send transactional Email, WhatsApp and SMS through one developer-friendly endpoint. Watch each API action become a customer moment.
12345678910111213141516171819202122123456789101112131415161718123456789101112131415161718191234567891011121314const send = (payload) =>
fetch("/api/v1/messages", {
method: "POST",
headers: {
Authorization: "Bearer rk_live_xxx",
"Idempotency-Key": crypto.randomUUID(),
"Content-Type": "application/json"
},
body: JSON.stringify(payload)
});
const customer = {
to: "+2348012345678", channel: "smart"
};
await send({ ...customer,
message: "Hi 👋 How can we help you today?"
});
await send({ ...customer,
message: "Starter plans begin at ₦25,000/month."
});
Preparing example
USE CASES
Turn every campaign into
a useful customer conversation.
Convert helps your team reach opted-in customers, earn replies and move each conversation toward a clear outcome.
Product launches
Share new arrivals with rich media and one clear action.
Restock alerts
Tell interested customers the moment an item is available again.
Order updates
Confirm orders and keep every delivery step visible.
Appointment reminders
Reduce missed bookings with simple, useful replies.
Payment reminders
Follow up clearly without another cold phone call.
Event invitations
Invite customers and collect quick responses in one chat.
Customer reactivation
Reopen useful conversations with relevant context.
Support follow-ups
Continue a helpful conversation after an issue is resolved.
DEVELOPERS + MARKETERS
Use WhatsApp from your product too.
Trigger approved WhatsApp messages through the API while your team manages campaigns in the same workspace.
WHATSAPP DELIVERY
Send with confidence.
Stay close to every conversation.
Convert carries every campaign from your workspace to WhatsApp, with clear delivery and read signals along the way.
June Restock
- Audience
- 2,480 contacts
- Message
- Your order is ready
Delivering with Convert
WHATSAPP FOR EVERY TEAM
One platform, useful for every customer moment.
-
01
WhatsApp use caseRetail & commerce
Share product launches, restocks and order updates in a conversation customers already use.
-
02
WhatsApp use caseFinancial services
Confirm payments, answer account questions and send useful service updates with clear consent.
-
03
WhatsApp use caseLogistics
Keep customers close to every dispatch, delivery window and collection update.
-
04
WhatsApp use caseGrowth teams
Turn campaign ideas into measurable, permission-based customer conversations.
-
05
WhatsApp use caseProduct teams
Trigger useful messages from product events without separating campaign and delivery data.
[ MESSAGING MOMENTS ]
Send where over 3 billion
people already chat.
Convert helps your team send approved campaigns on WhatsApp, personalise every message and follow delivery through to read.
Build once.
Reach customers by WhatsApp or SMS.
WhatsApp and SMS share the same authentication, request structure, idempotency, errors and webhooks. Add another channel without rebuilding your messaging infrastructure.
Approved templates, useful rich context and delivery receipts in the same dependable messaging envelope.
await convert.whatsapp.send({
to: "+2348012345678",
template: "order_update",
variables: { first_name: "Tayo" },
category: "utility"
});Concise transactional and campaign messages with sender identity, provider receipts and clear delivery outcomes.
await convert.sms.send({
from: "TAILORA",
to: "+2348012345678",
text: "Your order is moving",
category: "transactional"
});COMMON QUESTIONS
WhatsApp Marketing FAQ
Clear answers before your first send.
What is WhatsApp marketing?
WhatsApp marketing is permission-based customer communication through WhatsApp for launches, offers, useful updates, reminders, and relationship-building messages.
Can businesses send bulk WhatsApp messages?
Yes. Convert lets a business choose an audience and approved message template, personalise it, and manage a large WhatsApp campaign without messaging contacts one by one.
Can I personalise WhatsApp campaigns?
Yes. Template variables can use contact attributes such as a first name, order reference, appointment date, or account information.
Can Convert send WhatsApp OTP messages?
Yes. Developers can trigger time-sensitive authentication and transactional WhatsApp messages through Convert's messaging API.
Can I automate WhatsApp messages?
Yes. WhatsApp messages can be connected to customer and product events such as signup, payment, delivery, or inactivity.
Do I need WhatsApp Business?
A business sending structured campaigns or product-triggered messages should use an appropriate WhatsApp Business setup and follow WhatsApp's messaging policies.
Can I use WhatsApp templates?
Yes. Convert supports reusable WhatsApp message templates and variables for consistent, approved business communication.
Can developers send WhatsApp messages through an API?
Yes. Convert's API supports product-triggered WhatsApp communication alongside campaigns created by a marketing or operations team.
Can I track WhatsApp delivery?
Yes. Convert records recipient-level message states such as sent, delivered, read, and failed when those events are supplied by the channel.
What is the difference between WhatsApp marketing and WhatsApp API?
WhatsApp marketing focuses on audiences and campaigns. The API lets developers trigger messages from a product. Convert brings both workflows into one platform.
[ WhatsApp resources ]
Better WhatsApp campaigns start with useful conversations.
Practical guides to permission, message quality and choosing the right channel for each customer moment.
Explore the blog
WhatsApp marketing in Nigeria: a practical guide for growing businesses
Learn how Nigerian businesses can build an opted-in WhatsApp audience, plan useful campaigns, write better messages, and measure real customer outcomes.
Read article
WhatsApp Business API in Nigeria: everything businesses need to know
Understand WhatsApp Business Platform in Nigeria: use cases, onboarding, opt-ins, templates, customer service, integrations, measurement, and compliance.
Read article
WhatsApp vs SMS vs email marketing: which channel should your business use?
Compare WhatsApp, SMS, and email marketing by reach, urgency, context, cost, and customer intent to choose the right channel for every message.
Read articleSTART WITH WHATSAPP
Your next WhatsApp campaign starts here.
Choose your audience, create a useful message and start a conversation with Convert.